The Bunny Index Standard
If they test on animals anywhere, they're out.
Skincare that passes three rules: no testing at any stage, not sold where testing is required, not owned by a testing parent. Miss one, and it is not here.
Cruelty-free is not a regulated phrase. We keep a directory, not a badge you can buy.
1
No testing at any stage
Not the finished product. Not the ingredients. Not a supplier.
2
Not sold where testing is required
If a market requires animal tests to sell there, the brand is out.
3
Not owned by a company that tests
The label on a subsidiary is not the parent’s policy.
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